Northern California Hilton Aims to be Sustainability Leader
Sustainability can be a hard sell for hotels. Yes, some guests opt to recycle bottles or ask housekeeping not to replace bed linens or bathroom towels each morning, if given the choice.
But others, expecting to indulge, leave their green habits at home. Confronted with this reality, hotels must ensure that energy and water efficiency is routine, without compromising the pampering and convenience guests expect. Justin Gerdes recently toured one property, the Hilton Concord, located in Northern California, where the management realizes that sustainability and guests’ expectations are not mutually exclusive
