Sustainability can be a hard sell for hotels. Yes, some guests opt to recycle bottles or ask housekeeping not to replace bed linens or bathroom towels each morning, if given the choice.

But others, expecting to indulge, leave their green habits at home. Confronted with this reality, hotels must ensure that energy and water efficiency is routine, without compromising the pampering and convenience guests expect. Justin Gerdes recently toured one property, the Hilton Concord, located in Northern California, where the management realizes that sustainability and guests’ expectations are not mutually exclusive

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I recently toured one property, the Hilton Concord, located in Northern California, where the management realizes that sustainability and guests’ expectations are not mutually exclusive.

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In part I of this series, I wrote about sustainability initiatives already implemented at the Hilton Concord, a 30-year-old property located about a half-hour east of San Francisco.

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According to Charles Smith, CEO, Hotel Sustainability Solutions, Inc., lead consultant on the hotel’s sustainability project, the Hilton Concord was selected, among other reasons, as the test hotel because it is not only wholly owned by Interstate but also because it is located in a state where there are abundant incentives.

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